![]() When America’s favorite daily newspaper chose to revamp its website to ensure that its online news source remained prominent, USA Today took a tech-savvy adaptive web design approach – one that responsive web design simply couldn’t replicate. ![]() With elements like the all-important search bar remaining the focal point of the design layout across all formats, despite various other features optimized for mobile, Amazon’s adaptive design approach is a successful example of how to keep things efficient and consistent. This approach allows Amazon to ensure that page load speeds are optimized and that users are just as likely to access the eCommerce platform from a desktop website as a mobile. Powered by adaptive design templates that ensure this consistency across all devices, users get to browse, shop, and checkout without having to learn how to navigate differently. This would help them ensure that its global customer base would enjoy faster page load speeds (a critical Google rankings factor) and a consistent UX, no matter which device they were accessing the site from.Īmazon’s adaptive web design approach aligns the full-site experience with its branded apps, allowing users to switch between the two and enjoy the same functionality and workflow arrangement, irrespective of the aesthetic web and app design differences. The eCommerce titan Amazon quickly found that its website needed an adaptive design overhaul. Here, we look at how some of the world’s biggest companies have employed adaptive web design solutions in giving their websites the contemporary design elements they need to meet Google’s mobile-friendly rankings factors. Since many of these organizations have been around since before the advent of mobile, it is far easier (and cheaper) for them to retrofit their enormous websites with adaptive web designs rather than more complex responsive re-design options. When looking for examples of sites using adaptive web design, you’ll likely find them on the websites of large companies and corporations. It can be extra work designing and developing a site with adaptive for multiple viewports so it’s usually used for retrofitting. However, if you do UI design for different screen sizes, you may find that this causes the layout to ‘jump’ when resizing a window to a smaller or bigger device screen. You can then use media queries to expand the layout for higher resolution viewports. Start again by designing for the lowest resolution and work your way up. If you want to design an adaptive website from scratch, that’s OK too. However, you can make a more informed decision by looking at your web analytics for the most commonly used devices and then designing for those viewports. Generally, you would begin by designing for a low-resolution viewport and work your way up to ensure that the UI design doesn’t become constrained by the content, and that usability isn’t lost.Īs mentioned previously, it’s standard to design for six resolutions. ![]() It does, however, afford you a certain amount of control (for example over content and layout) that you won’t necessarily have using responsive design. The number of viewports that you choose to design for is entirely up to you, your company, and your overall budget. This allows you to take control of the design and web development for specific, multiple viewports. Why Use Adaptive Web Design?Īdaptive is useful for retrofitting an existing site in order to make it more suitable for mobile phones. ![]() To get around this, you can use media queries–but there will be a few tradeoffs since a responsive site is never going to be as quick as a dedicated mobile site. The latter in particular has created a lot of discussion over the past few years as it’s been the case that many sites deliver the full desktop model which, even if it’s not loading on the mobile device, slows sites down considerably. However, responsiveness can be more complex as improper use of media queries (or indeed not using them at all) can make for display and performance issues. ![]() On the surface, it appears that adaptive requires more work as you have to design layouts for a minimum of six widths. Adaptive works to detect the screen size and load the appropriate layout for it – generally you would design an adaptive site for six common screen widths: ![]()
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